About our Team
Hello, We’re Siden
We are headquartered in New York City and we’ve built a Technical Center of Excellence in San Jose, CA, but our people contribute from all over the world. Having global goals means nurturing a global team — while we work remotely, we invent, build, and grow together.
Our team at Siden is deeply rooted in understanding how technology and content innovation can create premium entertainment experiences for a worldwide audience, and the fuel for this collective ambition starts with trust, empowerment, and cooperation.
Jim is the founding CEO of Siden, bringing more than 20 years of entrepreneurial and executive experience with market leading software and SaaS companies. He founded his first company, dynamicsoft, in 1998. As a leader in the global SIP-based wireless and wireline infrastructure market, dynamicsoft grew to 250+ people, over $40mm in revenue and was acquired by Cisco Systems in 2004. Roundbox, founded in 2004, focused on delivering video to mobile devices across multiple wireless technologies. When Roundbox was acquired by Quickplay in 2015, Nelson joined the leadership team until the combined company was acquired by AT&T in 2016. Jim is an avid surfer and has rode some of the world’s most famous waves.
Boris is the Founder at Siden and focuses his time on product management, technology strategy, and strategic initiatives. Previously, Boris’s roles ranged from a Special Advisor to Madison Dearborn Partners, a Venture Partner with Lumia Capital, to helping start and build multiple companies in the Internet, wireless, and CDN sectors. Boris graduated from the Management & Technology Program at the University of Pennsylvania, and also holds six patents in the Internet space. In his spare time, Boris enjoys learning about terraforming Mars and building backyard trebuchets with his kids, and also professes to be pretty swift with a rubix cube.
Ankit is the founding Head of Content and Marketing for Siden. He was previously part of the founding team for Sling TV, where he led Content Acquisition & Strategy. Ankit has also worked at HBO, Columbia Capital, and Citi – all with a focus on media and telecom. Ankit holds a BSBA in Finance and Accounting from Georgetown University and an MBA from the Kellogg School of Management. In his spare time, Ankit enjoys golfing, albeit poorly, building forts with his daughters, and agonizing over Georgetown basketball.
Cam is the Head of Asia Pacific for Siden. He previously worked at iflix, a leading emerging markets VOD platform, where he served as Executive Director and CEO, Indonesia. With over 25 years of Asia based experience, Cam has also worked with FOX Networks Group, ESPN Asia, STAR TV, as well as Indonesia’s Emtek and First Media. Cam holds a BA in Media and Journalism from UNC Chapel Hill, and spends his free time watching MMA, planning a golf comeback, and generally loving midlife.
Andy is a technology professional with extensive experience in delivering best in class products. Prior to joining Siden, he was Vice President Global Product at iflix, Southeast Asia’s leading entertainment service where he oversaw product strategy, innovation and development. He previously held senior roles leading product development and user experience at Rocket Internet, BSkyB and Onefootball, where he was awarded a number of awards for product design and innovation, including Apple’s Top 100 Apps of All Time, and Royal Television Society Innovation Award. Andy holds a Bachelor’s Degree in Communication, Authoring and Design from the University of Coventry, and Post Graduate degree in Communication Studies from the University of Brighton. Outside of work Andy enjoys watching and playing football, high intensity interval training and spending time with his two sons who keep him very busy.
Ankur is the Lead of Wireless Engineering at Siden and responsible for the architecture, development and integration of wireless technologies with the Siden’s cloud video and content distribution system. He previously worked at Qualcomm leading a global engineering organization for the eMBMS Middleware software product for Live streaming, File downloads and Group Calls developed for multiple platforms including Android, Windows, Embedded Linux and KaiOS. He had spent 15 years at Qualcomm building different stacks for the latest wireless broadcast technologies like LTE – Broadcast and Qualcomm’s – Media FLO. He led a close technical partnership with Google in defining first eMBMS APIs for Android P SDK and also with Microsoft on eMBMS Architecture for Windows. He has extensive experience on Application, UI and Server (Content/ Provisioning/ Network management) software development. He has also worked for Motorola and Hughes Network Systems on wireless technologies. He graduated with M.Tech. in Electrical from Indian Institute of Technology, Delhi and B.E (Honors) in Electrical from Punjabi University. He holds four patents in area of broadcast technologies and content distribution. In his spare time, Ankur enjoys going to the beach and following basketball and cricket.
Colleen provides finance and accounting support for Siden. She has been a resourceful and proactive Finance Executive for over 30 years in a variety of industries including but not limited to start up, technology, professional services, and non-profits. Colleen graduated from Saint Mary’s College, Notre Dame, Indiana. She obtained a Bachelor of Business Administration with a concentration in Accounting. She is a licensed CPA (inactive) in New Jersey. Her memberships include NJSCPA and AICPA. When not working, Colleen is busy with her four children being their biggest cheerleader! They are busy pursuing their academics, athletics and now careers.
Daud is the Vice President for Southeast Asia region at Siden and is responsible for telecom sales and business development. He has an extensive career in the technology, media, and telecommunications industry with strong focus in Southeast Asia markets, where he has held several regional and country head position for leading companies such as Deezer, Facebook, Opera and Singtel. Daud holds a MBA from RSM Erasmus University and in his free time he enjoys travelling, reading, and going to the gym for a good workout.
Dellawati is the Director of Content in Southeast Asia for Siden. She has over ten years of experience in video and content, most recently as the Head of Content and Business Development for HOOQ, the largest Pan-Asian SVOD-OTT platform. Dellawati also has experiences at Viki.com, Yahoo!, Standard Chartered Bank, and BaliCamp/Telkom Sigma Group; all with a focus on digital businesses. In her free time, Dellawati loves traveling and exploring the world.
Dennis is a media solution consultant and Siden’s resident Video Guy, looking into all things that deal with moving pictures – encoding engine, test and analysis modules, packaging, DRM and even media players. Dennis brings 20 years of experience building OTT services and has designed and built media processing systems for AT&T, Bell Canada, Samsung, Sirius-XM Radio and many others. Dennis is a college drop out – choosing to see investors in New York instead of staying on campus during final exams week; the dot-com era was fun! In his free time, Dennis enjoys binge watching more shows than he would like to admit.
Doug is the Lead for Cloud Product Management at Siden. He was previously part of the fraud management product team at Barclays, where he served as the product owner for the identification & verification (ID&V) platform for Barclays US consumer bank. Prior to that, he worked at AT&T on a team focused on developing a wholesale version of the video platform that powered its nascent DIRECTV Now OTT video service. Doug has worked in various product management roles in the tech industry, including Openwave, Roundbox, Quickplay. He holds a BS and MS in Electrical Engineering from the University of Illinois Urbana-Champaign. In his free time, Doug enjoys traveling to warm, sunny places, learning how to build iOS applications (and hopefully publishing one someday), and watching football (both kinds).
Erik is the VP of Technology at Siden and coordinates architecture, technology and process across all areas of Siden. This includes Cloud Software, Android TV and mobile software as well as APIs. Erik’s previous ventures include Skyfire Labs and Extreme Networks. Erik was CTO and Co-Founder of Skyfire and spent 10 years pioneering real-time and interactive video over wireless networks. Skyfire’s first product, the Skyfire Browser won the prestegious People’s Voice Webby Award in 2009. Skyfire was acquired by Opera Software in 2013. Prior to Skyfire, Erik was Chief ASIC Architect at Extreme Networks. Erik holds Bachelors and Masters Degrees in Physics and has over 50 United States Patents in ASIC and software design. In his spare time, Erik plays drums and bass guitar and is also restoring a vintage Camaro.
Kenneth is the the Executive Director of Programs at Siden. Kenneth’s background is in video distribution and high-speed data architectures and the implementation of the infrastructure required to support such services. Kenneth is an inventor, having over 60 patents covering a wide range of technical disciplines. Kenneth holds a B.S. and M.S. in Computer Science.
Maximilian Rutyna is the “Dashboard Czar” at Siden, working on the UX/UI to access all the cool tech behind the scenes. Maximilian spent his college years studying neuropharmacology and performing biomedical research. In his free time, he designs and produces laser shows for DJs in San Francisco. He also likes to travel the world, and has been to 39 countries and counting.
Mike is the Lead of Cloud Engineering for Siden. He was previously part of the founding team for Skyfire Labs, Inc, where as an Engineering Director, he led server-side software development for the audio/video processing engine used in the Skyfire Mobile Browser and later the Skyfire Rocket Optimization Engine. Mike has also worked at Creative Labs / E-mu Systems, where he started as a software developer and worked his way up to Engineering Director, with a focus on digital audio and computer music technology. Mike holds a BS in Electrical Engineering from Rensselaer Polytechnic Institute, and holds 4 patents with 2 patents pending. In his spare time, Mike enjoys craft brewing, local recreational sports, and karaoke.
Narayan is VP of Wireless Technology at Siden – leading systems architecture and wireless innovation efforts, wireless network integration strategy, and technical engagements with ecosystem partners. Previously, Narayan led the Engineering team at Fon Wireless. Narayan was Co-Founder and CTO of XCellAir (started in 2015), which pioneered cloud-based Wi-Fi network optimization (SON) technology. XCellAir’s team and product were acquired by Fon, and more recently, by Nokia. Prior to XCellAir, Narayan was VP of R&D at InterDigital, driving all next-generation wireless R&D initiatives – covering R&D and standards efforts in LTE and pre-5G areas, spectrum sharing, cellular – Wi-Fi integration and IoT. Narayan has an Engineering Bachelor’s degree from the Indian Institute of Technology, Delhi, and an Executive MBA from Hofstra University, and has over 30 wireless patents. In his spare time, Narayan teaches graduate / undergraduate data communications classes, plays chess, and avidly follows football, cricket and soccer.
Roi is the Director of Partner Solutions of Southeast Asia. He has significant experience in leading telecom integrations, including projects at Comverse Technology, Tango Telecom, Blackberry Limited, and HOOQ. He holds a Bachelor’s degree in Electrical Engineering. In his spare time, he enjoys playing basketball while being part in social community activities.
Tucker says he has been doing operations since the stone age and claims to have automated fire. These claims are unverifiable because he’s a privacy nut and refuses to provide enough information to allow anyone to look too deeply into his background. What we’ve been able to ascertain, through word of mouth and some hard to find back channels, is that he spent parts of his early career in Silicon Valley, where he worked on everything from small data centers to large clouds. Prior to joining Siden, he worked for a privacy company, designing architecture for p2p encryption. He joined Siden for the opportunity to build planet scale architecture from the ground up, using DevOps principles, modern architecture and the lessons learned over the last couple decades of infrastructure management and design. His hobbies include trying to automate himself into obsolescence and hiding from cameras.
Careers at Siden
Are you curious, eager, and passionate about tech? Do you like to challenge the status quo and build new businesses? Do you want to work with a diverse group of motivated people, spread out across the world? If so, we’d love to meet you!
We’re on a journey to deliver a new content experience, and our global ambitions require a unified global team.